Welcome to Down To Earth… Durango, CO’s Life is good® Genuine Neighborhood Shoppe®.

Down To Earth is committed to spreading good vibes and sharing the Life is good® “optimistic by nature” philosophy with the community of Durango. Life is good® products bring a smile to everyone’s face. Simple, funny, and optimistic messaging has always been incorporated into the Life is good® brand. That’s because it is positive and inspiring. 

Down to Earth offers a wide assortment of Life is good® merchandise for everyone in the family, even Fido! The products are relaxed, comfortable, and are made from quality materials that will survive even the most active outdoor enthusiast in Durango. We carry clothing and accessories for women, men, teens, kids and dogs. Come in to our store and browse our great selection of cotton tees, high performance fitness wear, organic clothing, hats, totes, jewelry, dog supplies, beach balls, frisbees and even houseware accessories. 

At Down To Earth in Durango, CO, Life is good! We hope to share the good vibes with you soon!
-All of us at Down To Earth

We’re located in Historic Downtown Durango at 1006 Main Ave. More specifically, we’re located right in between Carver’s Brewing Company and Old Tymer’s Cafe.